กองทุนปริญญาเอกจัดสัมมนา โดย Dr. David P. McIntyre  จาก Providence College เมื่อวันที่วันที่ 7 สิงหาคม 2568 ที่ผ่านมา

From social media and streaming services to healthcare networks and financial markets, digital platforms have reshaped industries, influencing everything from how we communicate and shop to how businesses compete and innovate. But how do these platforms emerge, and what determines whether they thrive or fade away?  This seminar explores the strategic, technological, and economic foundations of digital platform emergence, offering insights relevant across disciplines. We will discuss how network effects—where the value of a platform increases as more users or services join—drive growth, and how companies balance platform quality, competition, and partnerships with complementors to gain an edge. By drawing connections to fields such as economics, business strategy, data science, public policy, and even healthcare and education, we will examine why some platforms dominate and how their evolution impacts society at large.  Whether you study markets, technology, regulation, or user behavior, this session will offer a fresh perspective on the forces shaping the modern digital world. Join us to explore how platform strategies are not just about business—but about the very structure of the digital ecosystems we all interact with daily.