Room: 408
Time: 14:15 – 15:45
Session Chair: Paul Louangrath, Bangkok University International College
Entrepreneurial Intent Metrics
Paul Louangrath, Bangkok University International College
Two research questions are presented in this paper: Whether the current literature for entrepreneurship studies is adequate for entrepreneurship research in Asia? Whether gender differences exist in entrepreneurial intent? These issues are important to stakeholders because a discovery of a gap in the literature would provide impetus for future research in entrepreneurship. Secondly, knowledge of gender differences in risk perception has practical utility for risk assessment in project funding. eBusiness was used as proxy to evaluate the explanatory factors in the literature. Primary data used in this research came from 91 written surveys collected from Thai and non-Thai university students in Thailand. The dependent variable is entrepreneurial intent. The independent variable include: personality traits, social environment, desire to own business and eBusiness infrastructure. Quantitative method was employed to assess the model in Confirmatory Factor Analysis (CFA). There are gender differences in entrepreneurial intent. Female nascent entrepreneurs require social environment and eBusiness infrastructure as requisites for entrepreneurial intent. The male counterpart requires only eBusiness infrastructure to motivate entrepreneurial intent. A combined gender model showed that entrepreneurial intent depends on social environment, desire to own business and eBusiness infrastructure with significant interaction effect: x2x3 = 2.42 (T = -9.19), x2x4 = 1.60 (T = -5.48), and x3x4 = 2.12 (T = 14.96). Personality traits are not relevant (T = 0.93). These significant interactive effects are evidence of missing explanatory factors in the current literature. We found empirical evidence proving that the current conceptual framework in entrepreneurship research is inadequate to explain the entrepreneurship in Asia. This paper uncovered new explanatory factors and filling the gap in the literature, this research is a contribution to the field. ANOVA testing shows that the current literature in entrepreneurship research is western-based and is not useful for entrepreneurship studies in Asia: F = 0.03.
Entrepreneur, Form of Ownership and Economic Growth: Implications from Thai History
Chawin Leenabanchong, Thammasat University
In this paper, the aim is to investigate the relationship between finance and economic growth through the form of ownership of entrepreneur in Thailand. By using three episodes from Thai history as case studies, empirical evidences revealed the form of ownership effect the development of entrepreneurship and economic growth.
The Effect of Corporate Social Responsibility Program and Product Quality on Customer Loyalty with the Moderating Role of Corporate Image: The Case of Vinamilk
Quang Ho, International University – Vietnam National University
Anh Hoai Truong, International University – Vietnam National University
The goal of this research is to analyze impacts of CSR program on customer satisfaction and loyalty in Vietnam – a developing country. Moreover, this paper also explores whether the moderating effect of the corporate image on the relationship between customer satisfaction and customer loyalty or not. In order to find out the answer for the research objective, a quantitative method was approached through conducting a survey with 504 respondents. To test the hypothesis, structural equation modeling (SEM) was used to get the final result. The findings of research express a positive effect of CSR program on customer satisfaction and loyalty as well as a positive relationship between customer satisfaction and loyalty. Moreover, moderating role of corporate image was identified.
