A capstone course providing the integration of functional areas of business administration with application to realistic business problems. Strategic management processes from corporate and departmental levels. Strategic implementation including corporate design, control systems, and resource allocation.

A study of consumer behavior using behavioral science, e.g. anthropology, social psychology, and sociology, in explaining the consumer decision process as well as the crucial factors which have an impact on the consumer decision-making process.

Basic concepts of the marketing research processes including problem definition, research questions, data collection, analytical techniques, and the presentation of research results.

The significance of retailing in a distribution channel, i.e. retailing opportunities, modern retail organizations, new technologies in retailing, and the bargaining power of retailers. The planning, organizing, and controlling of retail organizations as well as the relationships of retailers and other players in the supply chain

The analysis of concepts, issues, and methods involved in the marketing of products across national boundaries. Emphasis is placed on distinctive opportunities and constraints that are encountered in an international business environment. International marketing strategies and international marketing management techniques.

The development of brand strategies to build and manage brand equity, which involves designing and implementing brand elements and brand marketing programs, measuring and interpreting brand performance, and growing and sustaining brands over time.

The course is a study of transportation systems and management, warehousing, procurement, materials management, distribution, customer service, distribution network design and the integration of logistics activities, and laws and regulations as related to logistics and international trade.

This course covers digital commerce implementation with the focus on marketing strategies. It is undeniable that consumer behaviors have changed rapidly since the coming of age of digital commerce. The course presents the theoretical and strategic frameworks on digital commerce marketing including the implementation. It also explores the many dimensions of measuring the return on digital commerce marketing investment both financially and strategically.

Explores the concepts of creating proposals for project feasibility, business expansion, product line expansion and new business development; covers the steps of a feasibility study, mainly: technical, economic, financial, and management aspects, including preparation and presentation.

Special and contemporary topics in business determined and announced by the School before the beginning of each semester. Prerequisite: At the instructor’s discretion

Teaches concepts and implications of various quality management philosophies coupled with tools and techniques, which include: quality control, quality improvement, quality assurance, and the integration of quality management in an organization.

The course is a study of transportation systems and management, warehousing, procurement, materials management, distribution, customer service, distribution network design and the integration of logistics activities, and laws and regulations as related to logistics and international trade.

A comprehensive analysis of contemporary Business Intelligence (BI) tools and techniques used in managerial decision-making. This course will also emphasize “Marketing Intelligence”, which is defined as the BI practice of extracting and analyzing business data for accurate decision making in determining market opportunities relevant to the enterprise. Many BI techniques covered in this course include Decision Support Systems (DSS), discrete event simulation modeling, social media analytics, knowledge management, business performance management, expert systems, and how these tools and techniques are related to other types of information systems. Students will develop knowledge on various BI enabling software packages with some hands-on

Project management is the most important skill for any IT implementation. This course covers all elements of project management including scope, cost, time, quality, risk, human resource, procurement, communication, stakeholder, and integration management. Another objective of this course is to prepare students to pass the Project Management Professional (PMP®) certification examination. The content of this course is based on a Guide to the Project Management Book of Knowledge” (PMBOK® Guide). This course will be taught by an instructor who holds PMP certification.

Since big data promises to turn business data into actionable information, this course will cover a comprehensive analysis of various data mining tools and techniques in the context of most common business application such as sales, marketing, and customer relationship management. These data mining techniques include data manipulation, data exploration, pattern recognition, Neural Networks, Decision Trees, Cluster analysis, Sequence analysis, Association Models, Two-stage modeling, and predictive modeling etc. The focus of this course is hands-on learning of how to use non-statistical (algorithm-based) techniques to solve business problems.

This course covers digital commerce implementation with the focus on marketing strategies. It is undeniable that consumer behaviors have changed rapidly since the coming of age of digital commerce. The course presents the theoretical and strategic frameworks on digital commerce marketing including the implementation. It also explores the many dimensions of measuring the return on digital commerce marketing investment both financially and strategically.

This course focuses on the application of knowledge in the field of management and marketing. By using the knowledge and tools to manage and analyze the market. Problems relating to the commercial use of digital technology. Whether it is technology, management, marketing and legal regulations.

Individual in-depth studies of selected topics, in the student’s major which are approved by the Dean and announced by the School of Business Administration

Special and contemporary topics in business determined and announced by the School before the beginning of each semester.

The theoretical and working knowledge of derivatives analysis using mathematics and numerical examples in order to improve understanding in derivatives. Introduction to the different types of derivatives: futures, forward, swaps and options. The concept of trading and hedging strategies using derivatives.

Types of securities; sources and types of information used in investment analysis; methods and principles of investment decisions; basic principles and methods of securities and portfolio management of both personal and institutional investment.

Special and contemporary topics in business determined and announced by the School before the beginning of each semester. Prerequisite: At the instructor’s discretion

A framework for properly valuing fixed income securities is developed. The valuation frameworks in consideration of the term structure of interest rates and the value of fixed income securities with complex structures and embedded options including callable and puttable bonds, mortgage-backed securities, asset-backed securities and convertible bonds. Methodologies for valuing interest rate futures, options on fixed income securities and interest rate caps and floors.

This course is designed to help students gain insights into financial system, the role and importance of financial markets, central bank, and various financial institutions. This course also focuses on investment environment, investment concepts, asset classes and financial instruments, securities trading, mutual funds, asset risk and returns, interest rate determination and theories of term structure of interest rates, portfolio theory and management, asset pricing models, and basic financial securities valuation.

This course is designed to introduce students to the area of behavioral finance. The topics covered in this course are standard finance versus behavioral finance, utility theory, Efficient Market Hypothesis, anomalies, limits to arbitrage, prospect theory, mental accounting, psychological biases, cognitive biases, heuristics, and style investing such as value versus growth investing and momentum investing. This course will help develop the students’ knowledge and understanding of empirical research in behavioral finance and several well-known style investing. In addition, this course will help students be able to recognize systematic errors and biases in investors’ judgment and investment decision-making, and subsequently to avoid those biases in investment decision-making.

Explores the concepts of creating proposals for project feasibility, business expansion, product line expansion and new business development; covers the steps of a feasibility study, mainly: technical, economic, financial, and management aspects, including preparation and presentation.

The development of brand strategies to build and manage brand equity, which involves designing and implementing brand elements and brand marketing programs, measuring and interpreting brand performance, and growing and sustaining brands over time.

This course focuses on the application of knowledge in the field of management and marketing. By using the knowledge and tools to manage and analyze the market. Problems relating to the commercial use of digital technology. Whether it is technology, management, marketing and legal regulations.

This course will provide an understanding of how the human brain works and how to apply major findings in neuroscience to shape and improve strategic decision making skills. Topics discussed will include how to apply braining training and cognitive enhancement to improve productivity, the role of emotions in decision making and problem solving, how to use the brain’s control network to induce creative thinking and innovation, and how to set mindsets to achieve strategic change. The course will also include discussions on ethical choices, brain-machine interactions, and artificial intelligence. The course will be conducted through lectures, discussions, application exercises, and demonstrations at NIDA Management Insight Lab.

Individual in-depth studies of selected topics, in the student’s major which are approved by the Dean and announced by the School of Business Administration Prerequisite: At the instructor’s discretion

Special and contemporary topics in business determined and announced by the School before the beginning of each semester. Prerequisite: At the instructor’s discretion