Program Overview
What ? : Ideal for those who need quality education as a Master of Business Administration in Thai Language. The world’s first course to be accredited by a national organization from AACSB (The Association to Advance Collegiate Schools of Business.)
Why ? : Ideal for those who look far and need success. It is a course that extends the opportunity to generate revenue by fulfilling its potential and adding new options become a professional business executive.
When ? : Suitable for those who work for Monday to Friday, and use the weekend to study for a Master’s degree.
How ? : Suitable for those who want to study in majors based on their interests and applications, increase your expertise by choosing a major such as finance, marketing, operating management, Management Information Systems and Double Majors.
Program Structure
Remedial courses for graduates and Business Administration courses are provided for this program.
| 16 courses (48 credits) are as follows: | A number of courses | A number of credits |
|---|---|---|
| 1. Basic courses | 4 | 12 |
| 2. Basic courses | 5 | 15 |
| 3. Major courses / elective courses | 6 | 18 |
| 4. Independent Research | 1 | 3 |
| 5. The written and oral portions of the Comprehensive Examination / Comprehensive Examination (written and oral) | – | – |
***In case of an additional major requirement, the additional major courses must be added for extra 9 credits, which the total is 57 credits.
หมายเหตุ : The applicant can select any major up to 2 majors.
In case of a dual major option, 57 total credits must be completed.
The elective majors are as follows:
- Marketing
- Finance
- Operations Management
- Information Systems
- Strategy
**Remark: Elective courses are within NIDA Business School’s discretion.
Course Descriptions
This course focuses on management disciplines that can help local companies to become global enterprise. specifically, this course provides the basis and advance concepts on leading change, innovation, and leadership. The purpose is to develop young business leaders to be knowledgeable about sustainable growth that emphasize a contemporary approach using competitiveness as a basis.
Concepts and issues involved in the preparation and interpretation of financial statements. Financial reporting in accordance with the generally accepted accounting principles. The use of financial information to evaluate and make business decisions.
Microeconomic and macroeconomic theories applied to decision making and business planning. Analyzing economic cases from Thailand and other countries by studying the relationships of leading economic indicators.
The study of statistical theory and quantitative analysis for use in business decision-making. Topics include the measurement of numerical data, frequency, distribution probability, sampling distributions, confidence intervals, hypothesis testing, ANOVA, correlations, simple and multiple regression models, time series analysis, linear programming, decision analysis, and selective topics in quantitative business analysis.
Basic foundation of information technology and the application and advantages of using it in business planning. The application of information technology in managing and in strategic planning is explored. System development and implementation for organizations.
Of all resources existing, human resource has been recognised as the critical success factor that is hard to obtain and maintain. Amidst the current speed of change and challenges, people skills are therefore increasingly and significantly needed. The main purpose of this subject has been put forth to explore renowned principles –integrating behavioral sciences, psychology, sociology, economics, and management. Learners will be exposed to selected good practices in Thailand and overseas regarding the core management of people behaviour in an organization and the essential HRM processes from the managerial perspective. Overall, the course aims at achieving the building of human capital that can maintain an effective work and life balance and sustaining productivity and profitability for the organization.
Marketing philosophy and concepts, marketing plans, marketing strategy for business growth. Market opportunity analysis, evaluation of market attractiveness. Determination of marketing programs and effective marketing control.
Concepts and issues of utilizing accounting information for effective business management decision making. Product costing and its role in strategic decision making. Cost-volume-profit analysis. Planning and control, budgeting, responsibility accounting, balanced scorecard, performance measurement and evaluation. Roles of relevant information for making effective non-routine managerial decisions.
Concepts and issues of utilizing accounting information for effective business management. Analysis of the role of accounting in product costing, costing for quality, budgeting and profit planning, reporting, monitoring, performance evaluation and control of human behavior. Roles of relevant information for making effective non-routine managerial decisions.
The course is an introduction to concepts, techniques and tools for analysis of organization’s operational capabilities, which can be applied in both manufacturing and service organizations. The course provides a holistic view of the operations processes in order to improve productivity, quality and customer value.
Marketing
A study of consumer behavior using behavioral science, e.g. anthropology, social psychology, and sociology, in explaining the consumer decision process as well as the crucial factors which have an impact on the consumer decision-making process.
Basic concepts of the marketing research processes including problem definition, research questions, data collection, analytical techniques, and the presentation of research results.
The development of brand strategies to build and manage brand equity, which involves designing and implementing brand elements and brand marketing programs, measuring and interpreting brand performance, and growing and sustaining brands over time.
This course covers digital commerce implementation with the focus on marketing strategies. It is undeniable that consumer behaviors have changed rapidly since the coming of age of digital commerce. The course presents the theoretical and strategic frameworks on digital commerce marketing including the implementation. It also explores the many dimensions of measuring the return on digital commerce marketing investment both financially and strategically.
Special and contemporary topics in business determined and announced by the School before the beginning of each semester.
Prerequisite: At the instructor’s discretion
Finance
A framework for properly valuing fixed income securities is developed. The valuation frameworks in consideration of the term structure of interest rates and the value of fixed income securities with complex structures and embedded options including callable and puttable bonds, mortgage-backed securities, asset-backed securities and convertible bonds. Methodologies for valuing interest rate futures, options on fixed income securities and interest rate caps and floors.
This course is designed to help students gain insights into various types of derivatives such as forwards, futures, swaps, and options from both theoretical and practical points of view. The topics covered include the mechanism of derivative markets and derivative trading, arbitrage-free principle, valuation of derivatives, derivative trading strategies, and the applications of derivative concepts in the context of corporate finance and investment management. In addition, this course covers an introduction to the concept of risk management and the applications of derivatives in hedging and managing risks in various contexts.
Types of securities; sources and types of information used in investment analysis; methods and principles of investment decisions; basic principles and methods of securities and portfolio management of both personal and institutional investment.
This course is designed to help students gain insights into financial system, the role and importance of financial markets, central bank, and various financial institutions. This course also focuses on investment environment, investment concepts, asset classes and financial instruments, securities trading, mutual funds, asset risk and returns, interest rate determination and theories of term structure of interest rates, portfolio theory and management, asset pricing models, and basic financial securities valuation.
This course is designed to introduce students to the area of behavioral finance. The topics covered in this course are standard finance versus behavioral finance, utility theory, Efficient Market Hypothesis, anomalies, limits to arbitrage, prospect theory, mental accounting, psychological biases, cognitive biases, heuristics, and style investing such as value versus growth investing and momentum investing. This course will help develop the students’ knowledge and understanding of empirical research in behavioral finance and several well-known style investing. In addition, this course will help students be able to recognize systematic errors and biases in investors’ judgment and investment decision-making, and subsequently to avoid those biases in investment decision-making.
The main purpose of this course is to provide a basic knowledge for implementing common financial models in Excel and in DecisionTool Suite software. This course covers standard financial models in the areas of corporate finance models, portfolio management models, options pricing models, fixed income management models, Monte-Carlo simulation techniques. In this course, the students will be provided clear and concise explanations for the implementation of the various financial models.
Special and contemporary topics in business determined and announced by the School before the beginning of each semester.
Prerequisite: At the instructor’s discretion
Operational Management
Teaches concepts and implications of various quality management philosophies
coupled with tools and techniques, which include: quality control, quality improvement, quality assurance, and the integration of quality management in an organization.
Concepts and theories used throughout the project management cycle, including selection activities, definition, initiation, planning, execution, monitoring, control, completion, and post-implementation review.
The course is a study of transportation systems and management, warehousing, procurement, materials management, distribution, customer service, distribution network design and the integration of logistics activities, and laws and regulations as related to logistics and international trade.
Explores the concepts of creating proposals for project feasibility, business expansion, product line expansion and new business development; covers the steps of a feasibility study, mainly: technical, economic, financial, and management aspects, including preparation and presentation.
Special and contemporary topics in business determined and announced by the School before the beginning of each semester.
Prerequisite: At the instructor’s discretion
Management Information System
A comprehensive analysis of contemporary Business Intelligence (BI) tools and techniques used in managerial decision-making. This course will also emphasize “Marketing Intelligence”, which is defined as the BI practice of extracting and analyzing business data for accurate decision making in determining market opportunities relevant to the enterprise. Many BI techniques covered in this course include Decision Support Systems (DSS), discrete event simulation modeling, social media analytics, knowledge management, business performance management, expert systems, and how these tools and techniques are related to other types of information systems. Students w-okf.sill develop knowledge on various BI enabling software packages with some hands-on capabilities.
Since big data promises to turn business data into actionable information, this course will cover a comprehensive analysis of various data mining tools and techniques in the context of most common business application such as sales, marketing, and customer relationship management. These data mining techniques include data manipulation, data exploration, pattern recognition, Neural Networks, Decision Trees, Cluster analysis, Sequence analysis, Association Models, Two-stage modeling, and predictive modeling etc. The focus of this course is hands-on learning of how to use non-statistical (algorithm-based)techniques to solve business problems.
The primary objective of this course is to develop skills in quantitative modeling of business problems and opportunities and management science methods. Students are expected to i) learn how to work with data for decision analysis, ii) create sophisticated spreadsheet modeling using Microsoft Excel Solver in various decision-making situations such as resource allocation, distribution, production planning and scheduling, networking, etc., and iii) gain insights into verifying, validating, interpreting and implementing decision models.
This course provides a complete introduction to the area of design and system thinking. Design thinking is a methodology of problem solving that enables innovative solutions. The objective of design thinking is to design and remodel business models, business processes, and products to generate value for stakeholders, customers, and users. This approach has been used by companies such as Apple and IDEO. Students will also learn how to apply Lego Serious Play (LSP®) method to facilitate thinking and experimental process to solve business problems, enhance innovation, and business strategies. Students will have access to 3D Printing technology to convert their conceptualized design into a products or prototype.
The Agile approach has become very critical in technology and innovation project management, recognized by companies such as Cisco, IBM, and Google. This course covers Agile principles in IT project management. After finishing this course, students should be able to apply agile principle to manage IT projects or other types of projects in organizations. This course also covers Agile frameworks such as XP, Lean, and KANBAN. This course prepares student to take the PMI Agile Certified Practitioner (PMI-ACP®) which is the certification offered by PMI as the industry standard certification for Agile practitioners.
Project management is the most important skill for any IT implementation. This course covers all elements of project management including scope, cost, time, quality, risk, human resource, procurement, communication, stakeholder, and integration management. Another objective of this course is to prepare students to pass the Project Management Professional (PMP®) certification examination. The content of this course is based on a Guide to the Project Management Book of Knowledge” (PMBOK® Guide). This course will be taught by an instructor who holds PMP certification.
This course covers digital commerce implementation with the focus on marketing strategies. It is undeniable that consumer behaviors have changed rapidly since the coming of age of digital commerce. The course presents the theoretical and strategic frameworks on digital commerce marketing including the implementation. It also explores the many dimensions of measuring the return on digital commerce marketing investment both financially and strategically.
This course focuses on the application of knowledge in the field of management and marketing. By using the knowledge and tools to manage and analyze the market. Problems relating to the commercial use of digital technology. Whether it is technology, management, marketing and legal regulations.
Special and contemporary topics in business determined and announced by the School before the beginning of each semester.
Prerequisite: At the instructor’s discretion
Strategy
This course focuses on the application of knowledge in the field of management and marketing. By using the knowledge and tools to manage and analyze the market. Problems relating to the commercial use of digital technology. Whether it is technology, management, marketing and legal regulations.
Integrated business strategy management with consideration of all business functions in order to achieve organizational goals. Hands-on applications of concepts and tools through business simulation such as production planning, distribution management, location selection, marketing and financial management.
This course will provide an understanding of how the human brain works and how to apply major findings in neuroscience to shape and improve strategic decision making skills. Topics discussed will include how to apply braining training and cognitive enhancement to improve productivity, the role of emotions in decision making and problem solving, how to use the brain’s control network to induce creative thinking and innovation, and how to set mindsets to achieve strategic change. The course will also include discussions on ethical choices, brain-machine interactions, and artificial intelligence. The course will be conducted through lectures, discussions, application exercises, and demonstrations at NIDA Management Insight Lab.
Design thinking is an approach of problem solving that relies heavily on creativity. Design thinking integrates both divergent and convergents thinking to create solutions to solve problems. This approach has been adopted by innovative companies such as Apple and IDEO to come up with new product, process, or business model. Design thinking encourages people to come up with “out of the box” solutions. This course covers both strategy and implementation of design thinking in an organization.
The course develops learners’ mindset and skill for managing a business opportunity in order to turn themselves into an entrepreneur or in developing new venture in the digital age. The focus is on the application of modern digital startup’s tools for innovation-driven entrepreneurship such as lean startup’s tools, design thinking, disruptive business model, unit economics, pitching technique, story telling, and fund raising, etc. The course is designed to be hands-on project-based learning with practical outcomes so that it is seed-fundable from angel investors.
Problems in business finance; problems in financial management, investment planning, sources of funds; and dividends; with emphasis on the application of theories and financial techniques in problem-solving using case studies.
Special and contemporary topics in business determined and announced by the School before the beginning of each semester.
Prerequisite: At the instructor’s discretion
Independent Study. Advanced-level investigations which cover the analysis of symptoms, problems, causes, and business audit. Business plans integrating various functions in businesses.
Qualifications of Applicant
The applicant must have 1 year of work experience.
Classes will be held on Saturday and Sunday.
Case No.1 A written examination
Qualifications of the applicant for the written examination of Flexible MBA program are as follows:
- The applicant must hold Bachelor’s Degree from the public or private academic institutions both inside and outside of Thailand accredited by the Office of the Civil Service Commission and / or the Office of the Higher Education Commission.
- The applicant must have one year of work experience since the date of Bachelor’s Degree completion up until the application date. In case of a written examination, it consists of Basic Quantitative Analysis (Math Skills) Test, English Proficiency Test and Business Aptitude Test (similar to GMAT).
** The applicant can apply in-person at the Institute or apply online via website.
Case No.2 An interview
Qualifications of the applicant for the interview of Flexible MBA program are as follows:
- The applicant must hold Bachelor’s Degree from the public or private academic institutions both inside and outside of Thailand accredited by the Office of the Civil Service Commission and / or the Office of the Higher Education Commission. In addition, the applicant must have other qualifications as follows:
– The applicant must hold a Bachelor’s Degree with honours or
– The applicant must hold the written examination results of Flexible MBA with the score of 500 or higher. Yet, the score must be valid or
– The applicant must hold the written examination results of the regular program, including both English Proficiency and Basic Quantitative Analysis (Math Skills) Tests with the total score of 1,100 or higher. Moreover, the score of each test must be 500 or higher. (Yet, the written examination results of the regular program must be valid.) - The applicant must have one year of work experience since the date of Bachelor’s Degree completion up until the date of an interview application. The interview assesses the applicant’s personality, attitude, competence and readiness for the program.
** The applicant can apply in-person at the Institute only.
The selection criteria for admission to the program is based on the applicant’s experience, professional and academic achievements, potential to advance to upper management as well as the scores from a written examination and an interview.
Application form (can be obtained from the application help desk or downloaded from)
1 copy of a degree certificate or a graduation certificate
2 sets of 1-inch recent photos (not more than 6 months)
1 copy of an official transcript
(In case of continuing education, the applicant must provide academic documents from the beginning of education to the completion of a Bachelor’s Degree, such as High Vocational Certificate (Diploma) and Bachelor’s Degree documents.)
Organizational structure
Job description
1 copy of evidence of any change of name
(For the applicant whose name or surname is different from the name or surname on academic documents, such as evidence of a marriage certificate, or a name or surname change.)
1 copy of ID card certified true with a signature
1 copy of the written examination results
(In case of the applicant for an interview who holds valid written examination results; however, if the applicant for an interview holds a Bachelor’s Degree with honours, he or she is exempt from submitting written examination results.)
Two sets of letters of recommendation for admission
(Attached to the application form or submitted directly by the evaluators to the Director of the Special Master of Business Administration Program for Flexible MBA at the Graduate School of Business Administration,National Institute of Development Administration,
118 Seri Thai Road, Klong-chan, Bangkapi, Bangkok 10240)
(The applicant’s letter of recommendation for admission can be submitted along with the application form. Unless the applicant can submit it on the application date, he or she must submit it to the Graduate School of Business Administration within the interview date.)
Notes:
- NIDA Business School reserves the right to refuse the return of application documents for admission to the Graduate School of Business Administration in any case.
- In case of an online application, the applicant must download, complete and submit the application form along with the attachment of other required documents.
Fees and Expenses
TOTAL COURSE FEES
FOR THAI STUDENTS
TOTAL COURSE FEES (APPROXIMATELY) 319,400 THB
TOTAL COURSE FEES
FOR THAI ASEAN STUDENTS
TOTAL COURSE FEES (APPROXIMATELY) 351,400 THB
TOTAL COURSE FEES
FOR THAI FOREIGNER STUDENTS
TOTAL COURSE FEES (APPROXIMATELY) 359,400 THB
Application Period
Admission Schedule for the Faculty of Business Administration Flexible MBA Batch 51
| Flexible MBA #51 | |
|---|---|
| Lists | Round 1 |
| 1. Writing exam application | Now – 20 February 2026 |
| 2. Online application Click here | Now – 20 February 2026 |
| 3. Apply for interview (In case of Honors / Filing examination scores) | Now – 1 March 2026 |
| 4. Announce the location for writing examination | 25 February 2026 |
| 5. Writing examination date | 1 March 2026 |
| 6. Announce results of writing examination | 6 March 2026 |
| 7. Announce the name and location of the interview | 12 March 2026 |
| 8. Interview test | 18 – 20 March 2026 |
| 9. Announcement of selection | 27 March 2026 |
| 10. Get registration document / registration | 27 March – 2 April 2026 |
| 11. Registration payment | 27 March – 3 April 2026 |
| 12. Intensive Course | July 2026 |
| 13. Orientation | 1 – 2 August 2026 |
| 14. Beginning of semester | 8 August 2026 |
| Application Announcement | Application Announcement |
*Examination Fee 1,200.-
Contact
Address : 8th Floor, Boonchana Atthakorn Building,148, Serithai Road, Klongchan,Bangkapi,Bangkok10240
Contact Person : Wanlaya : 02 – 727 – 3933
Tel : 02 – 727 – 3931 – 49
Facebook : Flexible MBA NIDA
E-mail : wanlaya.s@nida.ac.th
Line : @mbanida