VOLUME 28

Menu	Author
Aims and Scope
Contents
From the Editor	Editor
Consumer Perception of Healthy Food Experience and Its Influences on Consumer Satisfaction and Engagement Behaviour	Supawat Meeprom, Butsakorn Pungprasert
Degree of Operating Leverage (DOL), Operating Profit Margin and Growth	Piyapas Tharavanij
Influence of Social Media Customer Relationship Management towards on Financial Performance: An Empirical Evidence of Spa Business in Thailand	Kullaya Uppapong, Sarana Photchanacha, Pusanisa Thechatakerng
Intention to Attend Business School in Thailand	Theera Erawan
Structural Equation Modeling Habits of Highly Effective Moral Courage for Trust of Certified Public Accountant	Pornchanok Tonglad, Natthanan Thitiyapramote, Sukasem Langkhunsaen, Supunnee Kamwass, Priyanuch Panya, Jeeraporn Pongpanpattana, Titikarn Suriyasarn, and Bundit Busaba
The development of the consumer brand engagement scale through social media advertising	Weeraporn Supotthamjaree, Preeda Srinaruewan
The Mediating Role of OCB on the Relationship between Job Satisfaction, Organizational Commitment, and Turnover Intention of Engineers	Sansoen Sattavorn
Book Review: The Extraordinary Leader: Turning Good Managers Into Great Leaders	Maneewan Chat-Uthai
Instruction for Author
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