Biography

• Ph.D. in Business Administration (Entrepreneurship)
• University of Massachusetts Lowell (USA)
• Master of Business Administration (M.B.A.) – Innovation and Technology Management
• Ritsumeikan Asia Pacific University (Japan)
• Bachelor of Arts (B.A.)  in English and Business Administration
• Mahasarakham University (Thailand)

Publications

• Delios, A., Hu, T., Yu, S., Zhou, N., Ahsan, F. M., Bahl, M., …, Mumi, A.,.. & Uhlmann, E. (2025). The insights from the crowd: Drawing inferences from many approaches to key empirical questions in international business. Journal of International Business Studies, 1-23.
• Popaitoon, S., Mumi, A., Popaitoon, P., & Li, X. (2025). The roles of job crafting, person-job fit and work engagement: new generation employees towards entrepreneurial intention. Asia-Pacific Journal of Business Administration, 1-20.
• Chen, H., Popaitoon, S., & Mumi, A. (2025). Investigating corporate entrepreneurship strategy through digital transformation: a dynamic capabilities perspective. Journal of Innovation and Entrepreneurship, 14(1), 95.
• Huang, M., Popaitoon, S., & Mumi, A. (2025). Thinking beyond challenges: how entrepreneurial metacognition shapes entrepreneurial resilience—insights from Chinese entrepreneurs. Journal of Innovation and Entrepreneurship, 14(1), 101.
• Mumi, A., Ngammoh, N., & Suwanpakdee, A. (2025). The Nexus of Artificial Intelligence and Entrepreneurship Research: Bibliometric Analysis, Sustainable Futures. 2025 (9) 100688, pp. 1-13.
• Wang, S., Mumi, A., & Issarapaibool, A. (2005) “The Effect of Effectuation on Entrepreneurial Intention: The Moderating Role of Openness and Extraversion, Sustainable Technology and Entrepreneurship. 2025(4), pp. 1-9.
• Mumi, A., Siewsamdangdet, P., Imsuwan, T., & Muangkhiew, P. (2025). Exploring the Impact of Entrepreneurial Self-Efficacy and Effectuation on Opportunity Recognition, International Journal of Entrepreneurship and Small Business, 55(2), pp. 206-225.
• Mumi, A. (2025). Perceived Behavioral Control and Entrepreneurial Intention: The Mediating Role of Effectuation, International Journal of Business Performance Management, 26(1), pp. 28-45.
• Phetphongphan, W., Mumi, A. (2024). The impacts of strategic adaptation capability, goal achievement excellence, and stakeholder expectation fulfilment on dynamic corporate competitiveness: empirical evidence from the Thai economy. International Journal of Technology, Policy and Management. 24(3), pp. 229-243.
• Ngammoh, N.,Mumi, A., Popaitoon, S., Issarapaibool, A., (2023). Enabling social media as a strategic capability for SMEs through organizational ambidexterity. Journal of Small Business and Entrepreneurship. 35(2), pp. 197–217.
• Mumi, A., & Leemanonwarachai, T. (2023). Social media adoption through product diversification and market diversification: The dynamic capabilities perspective, Humanities and Social Sciences Letters, 11(2), pp. 238-248.
• Obal, M., Mumi, A., & Kannan, RP.  (2023). The Varying Role of Digital Media on Angels and Venture Capitalists, Rutgers Business Review, 8(1), pp. 16–27.
• Mumi, A. (2022). Social media as a strategic capability for startups and the mediating role of social capital. Business: Theory and Practice, 23(2), pp. 302-312.
• Ackaradejruangsri, P., Mumi, A., Rattanapituk, S., & Pakhunwanich, P. (2022). Exploring the Determinants of Young Inclusive Leadership in Thailand: Research Taxonomy and Theoretical Framework. Journal of the Knowledge Economy, 14(4), pp. 3696–3723.
• Ngammoh, N.,Mumi, A., Popaitoon, S., Issarapaibool, A., (2021).Social Media Strategic Capability and the Distribution on Innovation Performance for High-Tech SMEs. Journal of Distribution Science. 19(8): pp. 37-46.
• Mumi, A., Joseph, G., & Quayes, S. (2020). Organizational and legal institutions, and the performance of microfinance institutions as hybrid entities. Journal of Accounting & Organizational Change. 16(3): pp. 285-309.
• Mumi, A. (2020). Effectual entrepreneur and the use of social media for opportunity recognition. In Understanding Social Media and Entrepreneurship (pp. 49-67). Springer, Cham.
• Merriman, K. K., Mumi, A., & Turner, L. A. (2020). Extending Evidence for Inter-Individual Differences in Social Comparison Orientation to Pay Fairness Evaluations. Psychological reports, 2013(4): pp. 1335-1354.
• Mumi, A., Obal, M., & Yang, Y. (2019). Investigating social media as a firm’s signaling strategy through an IPO. Small Business Economics, 53(3): pp. 631-645.