This course provides a comprehensive macro-environmental at the global and regional level for an effective business setting. It also discusses spotting opportunities and legitimizing business to become a leader in the industry. The focus also encourages local business to shift its paradigm to become a global enterprise.

This course is about managing human capital as a strategic responsibility and competency increasingly shared by an organization’s leaders to increase company competitiveness. This course aims to teach corporate executives how to leverage their workforces’ skills, knowledge, and experience, which are critical sources of competitive advantage for a company when managed properly. It includes key functional areas of human capital management and positive work behaviors will be explored as platforms on which to build a high-performance organization. The topics included are SDG (Sustainable Development Goals), ESG (Sustainable Organization Development), and BCG Economy.

A Capstone course that integrates all functional areas of business administration with practical application to realistic business problems, strategic management processes from the corporate and departmental levels, and strategic implementation, including corporate design, control systems, and resource allocation. Prerequisites: AB.6100, AB.6200, AB.6300, AB.6400, AB.6500

This interactive course will provide the student with an understanding of how to apply major findings in neuroscience to help make better decisions in solving firm challenges. During the beginning of the course, the course will begin with a discussion of the basics of neuroscience that will help the student become familiar with various aspects of the functions of the brain. As the course progresses, the student will learn about the important findings in neuroscience with applications to several aspects of managerial decision-making, including developing social influence, building team “chemistry,” enhancing strategic leadership skills, understanding selective attention and memorability, developing effective communication, unleashing creativity, applying neuroscience to strategic formulation, as well as discussions on ethical issues in the application of neuroscience. The course will be conducted through a blend of lectures, discussions, experiential exercises, and demonstrations.

This course presents the development of brand strategies to build and manage brand equity, which involves designing and implementing brand elements and brand marketing programs, measuring and interpreting brand performance, and growing and sustaining brands over time.