A study of consumer behavior using behavioral science, e.g. anthropology, social psychology, and sociology, in explaining the consumer decision process as well as the crucial factors which have an impact on the consumer decision-making process.

The significance of retailing in a distribution channel, i.e. retailing opportunities, modern retail organizations, new technologies in retailing, and the bargaining power of retailers. The planning, organizing, and controlling of retail organizations as well as the relationships of retailers and other players in the supply chain.

Integrated marketing communication plans. Roles of marketing communications and marketing plans. Marketing objectives and communication objectives. Communication budget planning. Major characteristics of communication mix elements: advertising, direct marketing, public relations and publicity, sales promotion and personal selling. Evaluation of integrated marketing communication plans.

Characteristics of services, comparison of marketing for services and for products, consumer behaviors for services, factors for assessing service quality, and the applications of marketing mix strategies for services.

The analysis of concepts, issues, and methods involved in the marketing of products across national boundaries. Emphasis is placed on distinctive opportunities and constraints that are encountered in an international business environment. International marketing strategies and international marketing management techniques.

Marketing strategies used in financial service businesses, e.g. banking, finance, securities, and insurance. The application of the marketing mix elements to financial products and services, e.g. lending, deposits, investment banking, securities trading, fixed income securities, derivatives, etc. Marketing for innovation in financial services.

The course is a study of transportation systems and management, warehousing, procurement, materials management, distribution, customer service, distribution network design and the integration of logistics activities, and laws and regulations as related to logistics and international trade.

This course focuses on the application of knowledge in the field of management and marketing. By using the knowledge and tools to manage and analyze the market. Problems relating to the commercial use of digital technology. Whether it is technology, management, marketing and legal regulations.

The development of brand strategies to build and manage brand equity, which involves designing and implementing brand elements and brand marketing programs, measuring and interpreting brand performance, and growing and sustaining brands over time.

Special and contemporary topics in business determined and announced by the School before the beginning of each semester. Prerequisite: At the instructor’s discretion

A framework for properly valuing fixed income securities is developed. The valuation frameworks in consideration of the term structure of interest rates and the value of fixed income securities with complex structures and embedded options including callable and puttable bonds, mortgage-backed securities, asset-backed securities and convertible bonds. Methodologies for valuing interest rate futures, options on fixed income securities and interest rate caps and floors.

The theoretical and working knowledge of derivatives analysis using mathematics and numerical examples in order to improve understanding in derivatives. Introduction to the different types of derivatives: futures, forward, swaps and options. The concept of trading and hedging strategies using derivatives.

Types of securities; sources and types of information used in investment analysis; methods and principles of investment decisions; basic principles and methods of securities and portfolio management of both personal and institutional investment.

Financial assets; financial markets, globalization, and the derivatives markets; financial intermediaries and recent developments in financial markets; depository financial institutions; central banking and monetary policy; insurance companies; investment companies and pension funds; determination of financial asset prices and interest rates; general level and structure of interest rates; structure and workings of primary and secondary markets; markets of government securities; private bond markets; stock markets; futures markets; options markets; swaps.

Chartered Financial Analyst (CFA®) Level I This course covers essential topics in financial analysis and investment management which are crucial for financial analysts and fund managers. The course will cut across a broad area of finance including financial accounting, financial products, quantitative analysis, portfolio and risk management, ethics in finance, etc. This module will put more emphasis on financial analysis. The course aims to prepare students for taking global certificates in financial analysis.

Marketing strategies used in financial service businesses, e.g. banking, finance, securities, and insurance. The application of the marketing mix elements to financial products and services, e.g. lending, deposits, investment banking, securities trading, fixed income securities, derivatives, etc. Marketing for innovation in financial services.

The international financial environment and the problems in the management of international finance; exchange rate systems, the international money market, sources of funds for exporters, importers and international investors; management of risk caused by changes in foreign exchange rates; management of assets, liabilities and capital structures.

Problems in business finance; problems in financial management, investment planning, sources of funds; and dividends; with emphasis on the application of theories and financial techniques in problem-solving using case studies.

Individual in-depth studies of selected topics, in the student’s major which are approved by the Dean and announced by the School of Business Administration Prerequisite: At the instructor’s discretion

Special and contemporary topics in business determined and announced by the School before the beginning of each semester. Prerequisite: At the instructor’s discretion

Explores the concepts of creating proposals for project feasibility, business expansion, product line expansion and new business development; covers the steps of a feasibility study, mainly: technical, economic, financial, and management aspects, including preparation and presentation.

Teaches concepts and implications of various quality management philosophies coupled with tools and techniques, which include: quality control, quality improvement, quality assurance, and the integration of quality management in an organization.

Concepts and theories used throughout the project management cycle, including selection activities, definition, initiation, planning, execution, monitoring, control, completion, and post-implementation review.

Concepts and tools for understanding and designing business processes, roles and responsibilities of people involved based on the process requirement, management of information and work flow within an organization, change management required to implement the newly-designed processes.

The course is a study of transportation systems and management, warehousing, procurement, materials management, distribution, customer service, distribution network design and the integration of logistics activities, and laws and regulations as related to logistics and international trade.

This course will discuss the concepts and frameworks of pricing, factors that influence pricing decisions, pricing and revenue optimization techniques under various business constraints, revenue management, and innovative pricing practices; with an emphasis on how to develop best pricing strategies together with appropriate operational strategies. Students taking this course will be equipped with tools to help identify and exploit opportunities for boosting their firm’s bottom line across a range of business contexts, including retailing, manufacturing, transportation, hospitality, and financial services, among others.

Individual in-depth studies of selected topics, in the student’s major which are approved by the Dean and announced by the School of Business Administration Prerequisite: At the instructor’s discretion

Special and contemporary topics in business determined and announced by the School before the beginning of each semester. Prerequisite: At the instructor’s discretion

Since big data promises to turn business data into actionable information, this course will cover a comprehensive analysis of various data mining tools and techniques in the context of most common business application such as sales, marketing, and customer relationship management. These data mining techniques include data manipulation, data exploration, pattern recognition, Neural Networks, Decision Trees, Cluster analysis, Sequence analysis, Association Models, Two-stage modeling, and predictive modeling etc. The focus of this course is hands-on learning of how to use non-statistical (algorithm-based) techniques to solve business problems.

The primary objective of this course is to develop skills in quantitative modeling of business problems and opportunities and management science methods. Students are expected to i) learn how to work with data for decision analysis, ii) create sophisticated spreadsheet modeling using Microsoft Excel Solver in various decision-making situations such as resource allocation, distribution, production planning and scheduling, networking, etc., and iii) gain insights into verifying, validating, interpreting and implementing decision

This course provides a complete introduction to the area of design and system thinking. Design thinking is a methodology of problem solving that enables innovative solutions. The objective of design thinking is to design and remodel business models, business processes, and products to generate value for stakeholders, customers, and users. This approach has been used by companies such as Apple and IDEO.

The Agile approach has become very critical in technology and innovation project management, recognized by companies such as Cisco, IBM, and Google. This course covers Agile principles in IT project management. After finishing this course, students should be able to apply agile principle to manage IT projects or other types of projects in organizations. This course also covers Agile frameworks such as XP, Lean, and KANBAN. This course prepares student to take the PMI Agile Certified Practitioner (PMI-ACP®) which is the certification offered by PMI as the industry standard certification for Agile practitioners.

Project management is the most important skill for any IT implementation. This course covers all elements of project management including scope, cost, time, quality, risk, human resource, procurement, communication, stakeholder, and integration management. Another objective of this course is to prepare students to pass the Project Management Professional (PMP®) certification examination. The content of this course is based on a Guide to the Project Management Book of Knowledge” (PMBOK® Guide). This course will be taught by an instructor who holds PMP certification.

The analysis of business transactions in the changing environment, the analysis and design of the internal control system, revenue cycle, production, procurements and expense cycle, financial reports and management reports for planning and control.

Individual in-depth studies of selected topics, in the student’s major which are approved by the Dean and announced by the School of Business Administration Prerequisite: At the instructor’s discretion

Special and contemporary topics in business determined and announced by the School before the beginning of each semester. Prerequisite: At the instructor’s discretion

Integrated business strategy management with consideration of all business functions in order to achieve organizational goals. Hands-on applications of concepts and tools through business simulation such as production planning, distribution management, location selection, marketing and financial management.

This course aims to use the latest research in the behavioral sciences in helping us understand how to improve our decision making and performance. Firms whose employees are able to grasp the meaning and implications of this subject area will be in a better competitive positioning. This course will include seminar discussions as well as application of concepts and techniques derived from the field of neuroscience that can be applied to improve students’ performance, as well as allow students to apply to their organization and improve their organization’s performance. Topics discussed will include understanding the scope of agility and diversity of thinking in our brains, setting mindsets to achieve strategic change, leading through understanding human emotions and mindfulness, the role of emotions in decision making and problem solving, and using the brain’s control network to induce creative thinking and innovation.

Design thinking is an approach of problem solving that relies heavily on creativity. Design thinking integrates both divergent and convergents thinking to create solutions to solve problems. This approach has been adopted by innovative companies such as Apple and IDEO to come up with new product, process, or business model. Design thinking encourages people to come up with “out of the box” solutions. This course covers both strategy and implementation of design thinking in an organization.

The analysis of critical success factors and competitive advantages for strategic planning, strategic budgeting, the design of performance measurement systems. The impact of planning and control to system on organization behavior, and how to use the system to drive the organization to success.

This course focuses on the application of knowledge in the field of management and marketing. By using the knowledge and tools to manage and analyze the market. Problems relating to the commercial use of digital technology. Whether it is technology, management, marketing and legal regulations.

This course will discuss the concepts and frameworks of pricing, factors that influence pricing decisions, pricing and revenue optimization techniques under various business constraints, revenue management, and innovative pricing practices; with an emphasis on how to develop best pricing strategies together with appropriate operational strategies. Students taking this course will be equipped with tools to help identify and exploit opportunities for boosting their firm’s bottom line across a range of business contexts, including retailing, manufacturing, transportation, hospitality, and financial services, among others.

The development of brand strategies to build and manage brand equity, which involves designing and implementing brand elements and brand marketing programs, measuring and interpreting brand performance, and growing and sustaining brands over time.

Individual in-depth studies of selected topics, in the student’s major which are approved by the Dean and announced by the School of Business Administration Prerequisite: At the instructor’s discretion

Special and contemporary topics in business determined and announced by the School before the beginning of each semester. Prerequisite: At the instructor’s discretion